Search Engine Optimisation, Sunglasses and Soap Stars
Search Engine Optimisation, Sunglasses and Soap Stars

Episode #15

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In episode #15, I interview my good friend Jonny Ross. Jonny is the founder and digital marketing specialist at Fleek Marketing with over 21 years' experience in digital online technologies and specialising in SEO, data, user experience and digital marketing. Jonny shares his journey starting out as an optometrist, starting an online sunglasses retail business before pivoting and working with businesses to better understand search engine optimisation (SEO).

Jonny talks openly about his desire to be liked. A trait all human beings have in common and how this played out in his recent venture to start a business community to support local businesses at the start of the Pandemic. 

A community that continues to evolve and is now known as The Yorkshire Business Club

Some of the key takeaways from the episode include how in Jonny losing his place in the search engines lead him to a journey to better understanding SEO and actually to career pivot to help businesses better understand SEO for themselves.

How it's OK to feel like a rabbit in the headlights when you first start out in business and that you can't be expected to know everything from the start, but learn to understand your limitations and find people who have the skills and experience that you wish to emulate, then start to follow and learn from them.

we also spoke about people who are in authority or ahead of your on your journey are not better than you, but just like you, they are all just people too. We sometimes seem to place people on pedestals to the detriment of our oursleves.

And if you are struggling to decide whether to stay in a role and you are weighing up the pros and cons, the pros might not be as beneficial as you think when the pursuing of your dreams is at stake!

If there is something, you have always wanted to pursue, you should just do it and we also discuss the importance of understanding your vision and values is essential when starting and running a business.

More from Jonny

Fleek Marketing

Find Jonny on Twitter

Find Jonny on LinkedIn

The Yorkshire Business Club

More from Beth

Gratitude Journey Challenge 

Get Your Freebies (Affirmations, Meditations, A Guide to Journaling) 

The Visualisation Vault 

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Full Show Transcript (to follow)

One Reply to “Search Engine Optimisation, Sunglasses and Soap Stars”

Thanks so much for including me as a guest! Loved being on the show and highly recommend the podcast 🙂

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